CHALLENGE: There are 37 gallons of water in one roll of toilet paper. That’s too many.
IDEA: This crazy statistic inspired me to create a Public Service Announcement that not only raises awareness on water conservation, but uses a specific product, BioBidet, as a call to action. I grabbed some sticks, toilet paper, a lighting kit, a tripod and spent a night filming this in my bedroom.
(SILVER AMERICAN ADVERTISING AWARD)