NFL DECK — MAGGIE GOSIGER

NFL PROJECT DECK DESIGN

_{Last summer, I was the design intern for Delotite Digital’s advertising in Manhattan called Heat. Six interns collaborated to create a strategy and two 360 campaigns in order to increase the NFL’s decline in viewership. For the final presentation, I designed a 100 page pitch deck that we presented to the company and one of Deloitte’s NFL clients.

CHALLENGE: The NFL’s viewership decreased by 10% in the last year.

TARGET AUDIENCE: The football “curious” - those who use football as a way to spend time with others. We narrowed down this target audience to the 18-34 age group, which shockingly has the lowest viewership percentage.

GOAL: How do we turn the football curious into football lovers?

AUDIENCE INSIGHT: The game alone isn’t enough to inspire the football curious audience; they want an opportunity to interact with the game in their own way.}

_{STRATEGY: Make the NFL about more than just the game.}

_{CREATIVE STRATEGY 1: Make the game yours.}
_{CREATIVE STRATEGY 2: Football is a constant in a changing world.}

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